"turning labels into brands"
Ian Locke Consulting offers to all business executives the resources to grab new opportunities and/or to remove difficult problems; irrespective of whether they are in regional, national or international markets.
Note: please click on each subject header below to view more information.
Principal consultant Ian Locke provides experienced, no-nonsense advice and direction to business executives in a professional and strategic manner. Ian has considerable experience in taking new products to markets in Australia and overseas and knows what is required to turn a label into a brand.
Irrespective of corporate size, management structure, business age or turnover, Ian Locke Consulting can make a positive contribution to your specific requirements.
Nor does it matter where your company is based as Ian Locke has worked in major cities, cosmopolitan and regional locations, and in remote areas without modern comforts.
Where necessary, Ian Locke Consulting is able to quickly tap into a vast global network of contacts and associates, and engage highly qualified and widely experienced professionals to ensure all aspects of any project are fully administered.
Having worked and marketed in Australia, New Zealand, North Africa, The Chinas, North and South East Asia, The United Kingdom, Western Europe and the United States, Ian Locke is well versed on the customs, beliefs and business practises of these cultures and moves easily through their diverse management structures.
For over 30-years, Ian has amassed specific knowledge and experiences in horticulture, aquaculture, seafood, fresh fruit and vegetables, non-alcoholic and alcoholic beverages, event and sports management and business consulting to public and private agencies.
With his 5-step approach to branding (educate, aspire, emote, differentiate, distinguish), a clear understanding of wholesale and retail channel marketing, international expertise, and a passion for customer service, Ian Locke delivers results.
Together with an MBA (UTas 2005), Ian is able to blend qualifications and management experience gained as a business-owner and as senior manager with small, medium and large companies in both the public and private sector.
All discussions are totally confidential and may be formally protected without difficulty.
Ian Locke Consulting is readily available to be of assistance if the following statements apply to your current situation:
DO YOU LACK SPECIFIC TIME OR INTELLECTUAL CAPITAL TO:
DO YOU NEED ROLE-SPECIFIC SUPPORT TO:
Gather quantitative, qualitative and research data to support expansion. Plan, develop and execute major corporate events or sports sponsorship. Arrange, deliver, set-up, set-down Trade Shows and undertake key follow-up leads. Review "on-time every-time" logistics and supply chains that use road, rail, air or sea. Tackle issues concerning potential conflict between internal and external stakeholders. Provide advice and direction as your industry association seeks to articulate new visions. Help your organisation to develop new business and marketing plans that reflect change. Establish direct relationships with supermarkets, independents and other retail channels. Undertake strategic reviews, build new framework and develop roadmaps for succession. Raise the profile of customer service to ensure employees always "THINK CONSUMER".
THEN:
Don’t hesitate – nothing ventured – nothing gained.
Contact Ian now by phone or email.
One of the most difficult subjects to understand, and, the one where more mistakes are made is being able to recognise the difference between a name or a label and a brand.
Ian Locke has considerable experience in taking new products to markets in Australia and overseas and knows what is required "turning a label into a brand".
"Surprisingly, turning a label into a brand is not rocket science, but, the most important point to remember is that creating a brand will require cohesive campaign strategies, time, strength, commitment and uncompromising patience".
Every business has a different name to enable customers to identify them individually and successful businesses are those that have converted labels into brands.
Customers buy brands because they associate positively with that branded product. The rationale may vary, but generally they are key emotive reasons such as trust, quality, integrity, reliability and service. Brands that deliver values for money.
Brands simply deliver positive outcomes, whereas a label or an untried name presents uncertainties because the customer doesn’t really know what they are acquiring.
"My 5-step approach to branding (educate, aspire, emote, differentiate, distinguish), a clear understanding of wholesale and retail channel marketing, international expertise, and a passion for customer service, delivers results".
Enhance your business success by building a brand that your customers respect and enjoy. But, remember, "If you don’t do it professionally, you won’t grow your business!".
SO:
Don’t hesitate – nothing ventured – nothing gained.
Contact Ian now by phone or email.
Like so many people, these days, I hear the term "going forward" or "moving forward" so often, that its original meaning is starting to lose relevance and focus.
Going or moving forward can be used as a statement, meaning or description that indicates a progression in time from the present. It’s been around for quite a few years now and has such a wide usage that it nearly means zilch.
At Ian Locke Consulting, we believe that the term "accelerated momentum" is far more descriptive and conjures up a very clear image that strategies are in place to deliver new circumstances; and everyone in the team needs to get on aboard and contribute.
As new objectives are identified, Ian Locke sees a real purpose in pursing these goals through strategies that are accelerating the momentum of change.
"Change is the opposite to stagnate and all businesses need to continuously improve to stay ahead of their competitors.
"The quicker you assess and change, the further you move ahead of the opposition and the sooner you reap the rewards of accelerated momentum."
Want to know more?
Contact Ian now by phone or email for more information.
In March 2008, Ian Locke and Hugh Macintosh commenced a consultancy which was contracted to IQ Agribusiness by the Department of Agriculture, Fisheries and Forestry.
The assignment was to undertake one of the 7 Foundation projects identified by the Australian Vegetable Industry Group (AVIDG) following the "Fair Dinkum Food Campaign" campaign led by Tasmanian grower Richard Bovill.
Hugh and Ian undertook the Vegetable Industry Continuous Improvement Project and details are available from the AVIDG website as follows:
A Continuous Improvement Model for the Australian vegetable industry
The Industry Benchmarking Foundation Project which has investigated continuous improvement as a way of effectively increasing the performance of individual businesses and business alliances in the Australian vegetable industry has now concluded. The Project has produced a Continuous Improvement Model (CIM), an innovative tool allowing vegetable producers to undertake a self‐assessment of their business. The Model is accompanied by an implementation plan and additional resources available to growers.
» Click here for more information on the CIM and the implementation plan.
» Click here to read or download the Continuous Improvement Model Implementation Plan (PDF)
» Click here to read or download the Continuous Improvement Model Checklist (Word Doc)
AVIDG Final Report to Industry
On July 1, the Australian Vegetable Industry Development Group (AVIDG) held its "Report to Industry" in Sydney. Key vegetable industry stakeholders gathered to hear the outcomes of projects undertaken by the Group over the last two years. The AVIDG has now concluded and the Australian vegetable industry has been challenged to continue the Group's work and embrace much needed change to create a more competitive, sustainable and profitable industry. A final "Report to Industry" outlines the projects undertaken during the life of the Group.
» Click here to read or download the AVIDG "Report to Industry".
If you are a company located outside of Australia, Ian Locke Consulting can provide valuable direction for the competitive operation of your business through "Win-Win-Win" outcomes as your company focuses to:
1. Strengthen domestic sales through better understanding of value chains.
2. Expand domestic sales as an importer of complimentary products.
3. Grow turnover by competing in overseas markets through exporting.
Bringing together these new opportunities also provides directional pathways if you are considering structural modification through generational change, partner options, M&A or public listing.
Importantly, they must be activities that capture the best value in the supply chain by securing "the greatest value over the shortest distance". Ian’s experience in Australia, Asia and Europe ensures that he presents the right solutions.
Most significantly, the focus is on your business, delivering opportunities that embrace the KISS principle, and enhances the achievements of strategic planning through the avoidance of complexity.
Contact Ian now by phone or email.
Most importantly, Ian Locke Consultancy offers value-for-money by delivering a knowledgeable and well-experienced resource that can be contracted for specific assignments, rather than the more traditional approach of full-time staff. Once completed there are no on-going obligations that exist with employees.
Fees are able to be flexibly structured depending on the size of the project, the location, expediency and the client’s internal resources. With the seasoned ability to travel at short notice to many destinations without fuss, projects are commenced easily and objectively.
Cost-related expenses (as agreed) are invoiced separately.
All activities are designed to comply with the funding and grant requirements of government agency programs.
Don’t hesitate – nothing ventured – nothing gained.
Contact Ian now by phone or email.
Feel free to download my Resume` (CV) below to view at your convenience;
The OHA would like to acknowledge the support of Ian Locke (OH'67) from Ian Locke Consulting for his generous support of the OHA Footy Tipping Competition. Ian will be donating $100 each for the winners of the 1963 and 1967 year group competitions. Ian was from the Class of '67 whilst his brother Robert (dec) was from the Class of '63. No doubt this will ensure that members of these groups spend longer over their tips. It may also entice others from these year groups to join up...it is not too late!!
Ian's consulting focuses on senior management for food and beverages and "turning labels into brands" in regional, national and international markets.
Ian is readily available by email: or call 04-1758-4422
eco'6 Project Plastics and Chemicals Industries Association Recycling Expanded Polystyrene Australia Old Haileyburians’ Association Australian Beer & Beverage Company Club Data Online Peonies From Tasmania Hawthorn Football Club RYLA International Tassie Wines Willard Estate Logistics Kollaras Group Fosters Group Motor Sports Tasmania University Of Tasmania Cradle Coast Authority Cradle Coast Water South Gippsland Shire Council Harvest Moon Costa Group Webster Fresh Saudi Fisheries Fujian Ocean & Fisheries Information "Sport & alcohol: perfect mix" - read the article
IAN LOCKE CONSULTING
ABN: 95 362 422 639
Registered Office:
161 Allport Street (East)
LEITH
Tasmania 7315 (AU)
Mobile: +61 4 1968 9479
Telephone: +61 3 6428 2430
Email:
www: www.ianlockeconsulting.com.au
Bankers: CBA – Ulverstone (details on request)
Ian Locke Consulting
To avoid any confusion, Ian Locke Consulting and Ian G. Locke are one and the same.
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